Writing web site copy
web pages on a monitor is very different from reading conventional
printed materials, this greatly affects how your copy text should
be written. Below are some useful tips that focus on the differences.
9 Pointers for web site Copy that Gets Read
1. Less Text
Studies have proved that people read
up to 25% slower on a monitor than on paper. Small paragraphs
containing short sentences make pages easier to read. When content
is being modified for the web from brochures etc. it should be
pared down to about 50% of the original size.
2. Make it Scannable
Break long pages up into smaller sections.
Use headings that clearly state the topic being discussed in each
For uniformity, consider the services
of a copywriter If several people contribute content.
4. Significant information first
Put the most significant information
at the top of the page where it can be seen without scrolling.
Place more detailed information farther down the page. People
will scroll to read content if they think it to be appropriate.
5. Choose Objective Language and avoid Cliches
Credibility on the Web is important,
choose a neutral approach rather than using boastful claims and
marketing lingo. A visitors trust is rapidly lost if you use exaggerated
6. Say What You Do
Within the first few seconds a web site
should communicate what it has to offer, keep the front page informative
and to the point. Simply say what the site or company does.
7. Use Lists
Numbered or bulleted lists slow down
the eye and draw focus to significant points.
8. Keep it Current
Time sensitive information needs to
be updated on a regular basis. Plan ahead and schedule time for
future updates, out of date information will damage a site's credibility.
9. No Underlining
Underlining words for added prominence
can be very confusing, underlined text is normally associated
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